Client
Mutsch Latam
Mutsch Latam is a Latin America–based sister company of Utsch, a global leader in license plate production. The company specializes in secure, RFID-enabled license plates tailored to meet the safety and regulatory needs of the Latin American market.
Period
2023
Project Overview
The goal of the project was to create a cohesive and future-oriented corporate identity for Mutsch Latam as it launched in a new regional market. The design system includes logo, typography, color palette, and a set of visual motifs inspired by security patterns and digital connectivity. Careful attention was given to creating a brand image that balances authority and approachability, aligning with the company's focus on security and modern technology. The visual identity was applied across both print and digital materials, ensuring brand consistency and scalability.
Key Features
